Know your strengths and leverage them

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Slide Know your strengths and leverage them Dec 27, 2020 | 1 min read

Many businesses have gained expertise in a particular sector within a trade such as IT or component supplies or food. You need to recognise this and use it to your

advantage. This could mean pitching to that single sector so that you become the destination for all relevant local or national traders in that type of business. Or it could entail going out to educate the trade about specific matters affecting them, thus attracting new clients.

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